Now that you have great content to market you needs to build some digital properties to show off that great content. Wait… I don’t have any content!! Ok – firstly go here to check Rob Potter’s guide to creating appealing content. Below we have listed…
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Whenever I get a new Google Adwords management client I ask the same sorts of questions. Who would you like to target? What would you like to offer? Why should they do business with you? These are all standard fair for any Google AdWords manager…
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Having a strong call to action goes a long way in increasing conversion rates as it urges potential customers to go ahead and take the action that you need to generate a lead/sale. One of the most common mistakes in marketing and also the key…
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Google has outlined their intentions to reward secure websites, those websites that you notice have https:// rather than just simply http://, with better rankings than those that don’t. It is a move by Google that if you are an online marketing consultant probably won’t come…
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With any SEO or ad campaign it is essential to track the performance of the keywords or ad strategies, and using Google Analytics is the simplest decision you can make. Tracking can help you learn the volume of traffic each keyword or ad campaign is…
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The one question that is at the top of the mind of every online marketer is – “What is the best way to improve my Pay Per Click Quality Score?” A higher Quality Score means a higher rank in search engines. It also means that…
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It can be a real shame to see articles on the web that have been well written with lots of great content, ideas and information only for them to be slapped up on a blog without regard for how the content presents. In fact it…
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Great marketing is the key to success for any business in any industry. Great marketing leads to easy sales, easy sales lead to cash flow and cash flow keeps your business afloat. Most of the 80% of businesses that fail in the first year of…
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At Bizow Online we speak with lots of business owners about their online web presence and about the potential of building them a website that will meet all of their needs. Something that has come up recently is some people are unsure of the types…
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In 2014; with Google trying to sort through the billions of websites on the Internet and provide searchers with better answers to their queries; it is no longer simply enough to have just one page per target keyword. In my opinion the main reason for…
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