Search Engine Optimisation is the process of increasing the ranking of a particular web page within the Search Engine Results Pages (SERP).

By working on your content marketing strategy and other online marketing channels we can show Google that your site is unique, interesting, engaging and valuable and therefore Google is more likely to show your website to searchers.

Google and other search engines are judging your website on many different factors. Whilst the algorithmic geniuses over in Silicon Valley don’t let us know for sure; it is said that there are over 200 ranking factors that are taken into consideration. Search Engines look at how relevant your websites content is to the searchers’ query.

They look at how user friendly your site is and they also want to make sure that your website is unique and not just a copy of something else. Making sure that your website scores highly on all of these 200+ factors is the work that a Search Engine Optimiser does.

Put simply 70% of the search traffic for a particular keyword goes to the top four results so if you are not highly ranked then it is unlikely your website will be receiving much traffic. Simply having a great product or service is not enough.

You must make sure that your website conforms to the many guidelines that we are given otherwise you could be giving Ferraris away for free and no one would know about it.

Yes you sure can but you must learn how first! Do you fix your own car when it breaks down? If you answer yes then it surely means you know how to fix cars otherwise why would you bother trying.

If you know how to properly optimise a business’ online presence then by all means you can do it yourself. The question is do you have the time?