Mass Email Marketing is the process of constantly engaging with your subscriber base in a way that holds their attention, generates qualified traffic to your site and brings new subscribers through sharing and forwarding.Offering discounts and special offers once per month in a newsletter is the history of Email Marketing not the future. The future of Email Marketing lies not in text but in imagery, video and functionality.

If you have ever responded to a customer enquiry by email then you are an email marketer. The distinction lies in whether you are a mass email marketer. In business you should have a strategy for both.Making sure there is consistency and brand integrity in your email responses comes down to solid systems and on-going training. Successful Mass Email Marketing comes down to technique and maths. Knowing expected conversion rates is crucial in planning and implementation.

There are several reasons why email marketing is a must have for any business. Firstly it is incredibly cheap. Secondly I do not know many people who do not have an email address these days. As marketers we should be excited by any opportunity to deliver our message to many consumers for a tiny investment that produces huge returns.A solid follow up strategy is crucial in any email marketing strategy. One of our clients generated a 43000 dollar sale from a subscriber who had been receiving email for 6 years. Emailing people just once will seldom produce the result you are hoping for.

Whilst we recommend that all of our clients are heavily involved in the strategy and planning of campaigns we do not recommend attempting this by yourself.At Bizow Online we have Email Marketing Experts with over 10 years of experience testing different headlines, subject lines and landing pages. We have a comprehensive swipe book of proven campaigns that we can draw on to build your Mass Email Maketing strategy.