Search Engine Marketing is the process of optimising your advertising campaign to ensure that the right searchers see your ads, click on them and then engage with your business.

Google and other search engines want to make sure that they only show the best ads because they only get paid when a searcher clicks on them. If your Google Adwords are unappealing; the searcher does not click and Google does not make hundreds of billions of dollars.

Essentially you have a product or service that you would like to advertise. Therefore you create a page on your website all about that particular product or service. Then you create an enticing offer that promotes the value and benefits available.

You write an appealing ad that send as many people as possible to your page and you choose which type of searchers you would like to target with your campaign. Then you tell Google Adwords how much you are willing to invest and you are ready to go.

Google Adwords is the quickest way to generate traffic to a new web page or website. If you set-up your campaign today your ads should be showing tomorrow. If you do it right you will get leads straight away. Search Engine Marketing is important because it can be a great lead generator for your business.

Having said that it needs to be done in the right way, with careful consideration. Otherwise you will fall into the well-populated category of business owners who have burnt a stack of money on Adwords.

Again, if you would like to run your campaign yourself you should educate yourself to the tactics, guidelines and intricacies of the system. There is a lot to learn with Google Adwords.

It is not enough to simply understand how it works. You must understand the psychology of search and how to get conversions from your clicks.