Content Marketing is a crucial component of any online marketing strategy and this is especially true of B2B marketing. Despite this, a number of marketers face hurdles with understanding/using it. So, exactly what is Content Marketing and what is all the hoopla about? Creating Content…
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What is Bounce Rate? A bounce on your website occurs when a visitor views only a single page on your site and leaves. This means that the visitor moves away from the site without navigating to any other pages other than the landing page they…
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As 2014 nears a close and businesses start planning their strategies for 2015, some trends from this year will be the stepping stones to those that will emerge in the next one. Take a look at 6 things that blew us away about Social Media…
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With its Panda, Penguin and Pigeon updates in 2014, Google adopted a very animated approach to the manner in which it looked at SEO. This year, there truly have been a number of updates that will impact content marketing results. In Evolve Mode The simple…
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By setting up goals, you are able to track almost every action on a site-right from a very basic action like viewing any key-page to the more complicated ones like filling-out of web forms and tracking video plays. You are able to see things like…
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Most website owners realize only too late exactly how vulnerable their WordPress site is to hacker attacks. This CMS is undoubtedly the most popular one on the internet and spammers and hackers are always on the prowl, looking for site that can be infiltrated. As…
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When it comes to keeping visitors to your site engaged and encouraged to make a purchase, colours are extremely strong motivating factors. If your visitors do not find your website appealing, they will simply navigate away from it and move to a site they find…
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Have you noticed that you are losing customers on account of a slow-loading website? Are your visitors getting frustrated and are you ending up missing leads & sales? If you have a slow-loading website, it means and the chances are high that web shoppers will…
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Know Your Market The first step of any great copywriting piece is research. It is important to consider who will be reading your text. You need to understand who they are, what problems they have and how your content is going to help them solve…
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It may sound obvious to ask you to make sure your website is not lying to people – you’re an honest person – you would not lie to your customers… right? Sadly in my experience websites generally are not telling the truth, the whole truth…
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