Over the years, one of the major difficulties that companies seemed to face with content marketing was with reference to defining it & measuring its benefits. A lot of experimentation took place and 2014 saw digital marketing companies across Australia reaping tangible results for their…
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Every year that dawns sees a number of different Marketing Strategies being launched and many of these also trend into the next year. In this respect, 2014 also saw a number of strategies being implemented and online marketers everywhere began using them, but there are…
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Content Marketing is a crucial component of any online marketing strategy and this is especially true of B2B marketing. Despite this, a number of marketers face hurdles with understanding/using it. So, exactly what is Content Marketing and what is all the hoopla about? Creating Content…
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What is Bounce Rate? A bounce on your website occurs when a visitor views only a single page on your site and leaves. This means that the visitor moves away from the site without navigating to any other pages other than the landing page they…
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Know Your Market The first step of any great copywriting piece is research. It is important to consider who will be reading your text. You need to understand who they are, what problems they have and how your content is going to help them solve…
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Now that you have great content to market you needs to build some digital properties to show off that great content. Wait… I don’t have any content!! Ok – firstly go here to check Rob Potter’s guide to creating appealing content. Below we have listed…
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It can be a real shame to see articles on the web that have been well written with lots of great content, ideas and information only for them to be slapped up on a blog without regard for how the content presents. In fact it…
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