Copywriting Archives


10 tips to improve your copywriting

Know Your Market The first step of any great copywriting piece is research. It is important to consider who will be reading your text. You need to understand who they are, what problems they have and how your content is going to help them solve…

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Why Using a Call to Action is Important in Your Ad Copy

Having a strong call to action goes a long way in increasing conversion rates as it urges potential customers to go ahead and take the action that you need to generate a lead/sale. One of the most common mistakes in marketing and also the key…

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