Why Using a Call to Action is Important in Your Ad Copy
Having a strong call to action goes a long way in increasing conversion rates as it urges potential customers to go ahead and take the action that you need to generate a lead/sale. One of the most common mistakes in marketing and also the key reason why a large percentage of advertising does not deliver results is the absence of a call to action.
Let’s understand what a call to action is, why it is so important to your Ad copy and what you can do to enhance its impact.
Call to Action, What is it?
A Call to Action, also known as a CTA, is the last statement that you write at the end of the promotional message in an Ad copy, article, video or blog post. Typically, these call to action statements have to be thought-provoking enough to make users click on your ad and visit your website.
Why is it Important?
A call to action is the key to keeping your target audience engaged with your product, brand or website as it provides visitors with precise instructions about what they can do next. In most cases, users tend to get confused and they leave without actually ordering the service/product that your ad is promoting; and this is generally because of a lack of clear instructions. If you want visitors to take action, add a compelling call to action at the end of your ad copy.
What your Call to Action should say?
You know that it is important to create a compelling call to action, but how exactly do you go about it? Here are some tips to help you write that undeniable statement:
- Tell your visitors exactly what they have to do
- Keep it very simple & easy to understand
- Include just 1 call to action in any particular ad
- Ensure that your call to action statement has a positive tone
- Include all the benefits of that suggested action
Hire an Expert
If you have not hired the services of an online marketing agency to help you with your campaign, following these suggestions can significantly improve the results you get. But there are a number of technicalities involved in internet marketing and it is always a mix-and-match of various factors that gets you results.
This means if, for whatever reason, you feel like you might not be able to create the most compelling call to action on our own, you can always chose to hire the services of an experienced and knowledgeable internet marketing professional to help you in creating ads that have those powerful call to action statements. In the long run, this will go a long way in enhancing the profitability of your business.
We hope this helps!
Thanks so much for reading,
The Bizow Online Team