For SEO, One page just isn’t enough!
In 2014; with Google trying to sort through the billions of websites on the Internet and provide searchers with better answers to their queries; it is no longer simply enough to have just one page per target keyword.
In my opinion the main reason for this is Authority…
Let’s say you an average website containing 5 to 10 pages that has been optimised for search engines but then left there. Ask yourself: why would Google put you at the top of its search results..? You have to show Google that you are the main authority in your industry by continuing to remind Google of your knowledge and expertise.
Keywords no longer exist!
I would even go as far as to say that Keywords should no longer be called Keywords but rather ‘Topics’. What I mean by this is that your website is about a particular subject. Inside that subject you have your topics and that is broken down even further into headings.
Let’s explore this a little further…
You website is either about a particular product or service or it is informational. In other words your website has a particular theme to it which I am going to call a ‘topic’. Now we want to say to Google, “Hey you! Over here… We are the number one Authority on this subject”. This is the main goal for all of our efforts in the SEO and Content Marketing arena.
We do this by adding the following to our website…
As mentioned, think of topics as what will replace keywords moving forward. Topics will be your main pages that you want to be ranking well for. These pages will be optimised for your particular topics by following all of the traditional and current SEO strategies.
Headings are the main way that we show Google that we are the main authority in a particular field because this is the content that we are going to create and distribute on our website, on other related websites and on Social Media.
By constructing different kinds of content about our topics, we expand on the amount of information on our site about our subject. Which in turn builds our credibility to users and Google alike and pushes our website up the search engine rankings.
What does this look like in practice?
Let’s have a look at this theory in a more practical sense:
Scenario: Rob’s Furniture Removalist Located in Sydney
Subject: Furniture Removalist
- Office Furniture Removalists
- Residential Furniture Removalists
- How to move offices without it affecting your operations
- What I need to consider when moving offices
- 5 pieces of office furniture you shouldn’t move yourself
- How to properly pack your breakables
- The Furniture Removalists are coming, what do I need to do?
- How to protect my furniture against rain while moving?
- How to pack for long term storage
- 7 tips to fitting your furniture into a tight space
- What should I look for when deciding on where to store my furniture
Please note: No keyword research was done for the above example. It is purely that, an example…
In the above example, we have chosen a service based business but this strategy could be put into place for any business…
Our main service when narrowed down is ‘Furniture Removalists’ which becomes our subject. Our topics are the services that we provide to people that are wanting to move their furniture from point A to point B. It is important that you know what these topics are. For some businesses it might be pretty obvious and for others, some thought might be required.
Both the Subject and Topics page are optimised for search and released into the wild that is the Internet. This however is unfortunately as far as a lot of websites get. Whilst you will get some rankings; maybe even some really good rankings; your website will not dominate the Search Results or sustain the results it does get over a long period of time.
The headings in this scenario are additional pieces of information that help answer questions that searchers might have and direct people back to their associated topics page. There are many ways of turning these topics into content and will depend largely on what you feel comfortable with.
So does this mean I can’t rank for lots of keywords?
Yes and No…
No because we now have to get out of the mind set of targeting one key-phrase/topic for every single page. We need to create multiple pages about these topics to develop the traction that is needed to see any real growth in rankings.
Yes because once we have shown Google that we are the authority and go to place to answer a query that searchers have, we will be able to rank quicker for new topics that are associated with our website as they are introduced.
And don’t forget…
Each of those headings that we spoke about creating, become their very own ‘long-term’ search phrase that will show up in peoples search results as our website grows. This in turn will send more traffic back to your website.
So it really is a win win!!! =)
Let us show you how this works for your website
If you would like to see this style of Search Engine Optimisation applied to your business then get in touch with Bizow Online and I will be more than happy to take you through it. You can do this by contacting us via our contact page.
I would also be interested in hearing your thoughts about this topic. Simply pop any comments and ideas below in the comments section.
Thanks for reading,