How to Know if Google AdWords is Right for My Business?
Google AdWords is a very important component of a digital marketing strategy. This is also popularly referred to as Pay-Per-Click (Pay Per click). Advertisers can bid on the specific keywords they want to be located for. When users perform a search that has these words, their ads appear in the results for paid searches. A very common question that online marketers have for their Web Developers is – “Will Google AdWords work for my business?”
This question is a very valid one, and since you will be investing a certain amount of money in PPC, you need to know whether it is going to be beneficial for you. However, this is not a standalone decision and there are a number of factors you will have to take into account such as:
- The size of your business
- How strong your competitors are
- What your product offering/s are
When you take a broader view of the entire process, you may find it to be a little overwhelming. Regardless of the business you are in, there are a number of benefits to using Google AdWords, such as:
#1 Wider Reach
You will be able to reach a much wider audience than the one you were able to reach before
#2 Instant Exposure
This strategy is immediate. Once Google has approved your ads, they will be up and running within 24 hours
#3 Targeted Advertising
Google provides you the functionality to target your ads demographically- based on location, gender, age and interests
#4 In-Depth Reporting
You have visibility of which keywords & targeting methods are bringing in results. This helps you tweak and hone your campaigns and you can also make changes to the other marketing strategies you are using
Things to Consider
Though Google AdWords are a very effective online marketing strategy, it takes time to master and is quite time consuming too. Adding fuel to the fire is the fact that Google consistently updates all its policies related to best practice & how a good “quality score” can be achieved. So, before you jump into the Google AdWords fray, you need to ask yourself a few questions:
#1 Are people looking for you?
You need to be sure that there are a sufficient number of people actually looking for your product or service or else your ads will not trigger in the manner you expect them to. Use Google’s Keyword Planner Tool (its free and easy-to-use), to find out more about the number of searches that are being conducted on your keywords
Once you have established that there is a certain volume of people looking for your product or service, work out whether your budget is able to cover the cost of these ads. You are able to control daily spend which is a great way of staying within your budget. Keep in mind that each keyword is charged at a different rate- cost per click or CPC
#3 The Time Factor
Now you know that people are looking for you online and you have the required budget; the next step is to ask yourself whether you have the time to allocate for monitoring and maintaining this strategy. It’s not necessarily going to work perfectly the first time around and you will have to experiment and make changes; watch analyse and master the tool to ensure your ads are running effectively. You may want to consider hiring the services of a professional online marketer for the job
A Well-Informed Decision
As you can see, there are a number of aspects you have to take into account when you are considering using Google AdWords for your business. As mentioned earlier, regardless of what your business is, it will work for you, but you will have to be willing to experiment, analyse and consistently make the necessary changes to it, for it to provide the Return on Investment you expect.
Also keep in mind that PPC has to be used in tandem with the other online marketing strategies you are using; that is the only way you will get results. Go through all these facts again, understand what your needs are and first experiment with a small budget; get used to it and then expand the usage of this strategy.
Thanks for reading,