Why campaign tracking is the best tool in Analytics
With any SEO or ad campaign it is essential to track the performance of the keywords or ad strategies, and using Google Analytics is the simplest decision you can make. Tracking can help you learn the volume of traffic each keyword or ad campaign is generating for your site. Using Google Analytics, you can easily get access to a treasure-trove of information that you could have never known before.
Campaign tracking can be used in Google Analytics for accurately tracking online ad campaigns to your sites. It makes it possible to track campaigns from both Google AdWords based campaigns and other ad sources. One of the major advantages of this tool is that it allows a lot of customisations. For example, it is possible to adjust whether future ad referrals can supersede earlier referrals to the site, whether paid or organic.
If you have linked your Analytics and Adwords account, Google Analytics will automatically collect your Adwords data. You can build custom campaigns through the URL Builder Tool if you want to track clicks from your email campaigns or if you are running non-AdWords links through other ad sources.
Setting up Link Tracking:
Campaign tracking will not only help you collect data about your traffic from Google, but also from other search engines including Yahoo and Bing. You can set up link tracking through custom URLs using the following method.
- Create a Tracking URL for the Landing Page: The landing page is commonly used page for a tracking URL. The URL can be created by visiting “Reports” and then “Reports Home.”
- Track URL Builder: Scroll down to click on “Tracking URL Builder” on the side menu.
- Creating New URL: Click on “Create a New Tracking URL” to create a tracking URL.
- Landing Page URL: Once you have created the new tracking URL add the link of the page that you want to be linked to. It is going to be automatically populated based on the landing page selected.
Copy the URL and use it as a hyperlink in all your campaigns – ads, Google Adwords URL and email campaigns. You can also share it on social platforms. Before you configure campaign tracking, make sure that you fully understand how it works so that you can make the most out of it. Once you have set up tracking, you must learn how to enable or disable auto-tagging of the campaigns.
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