Target the Right Audience – Get your AdWords Campaign Settings Right
There are a number of factors that go into the making of a successful advertising campaign and having the right campaign settings for your ads is one of the key ones. Sure, you have designed an impacting ad to ensure that more customers are attracted to your business, but are the right people viewing it at the right time?
The Campaign Settings that Matter
Just an amazing ad will not help you in reaching your marketing goal and you will have to make use of the functionality that AdWords offers you, to target ads in an optimal manner. Take a look at how you can setup your basic campaign settings so that they effectively appear on Google Search as well as on the Google Search Network:
It is crucial that you choose words/phrases that are the most relevant to the service or product that you are offering. This will ensure that your ads will show up whenever users use those particular terms while searching on Google or any partner sites.
Reaching the right customers is also a lot about location targeting. Based on the nature of your business, it is important to choose the appropriate target range. For instance, a global corporation will want to target all the countries across the globe. On the other hand, a local business might want to target only a particular post code.
The objective of language targeting is to target all those multi-lingual users who tend to search in a particular language, but prefer using their mother-tongue language as the primary language on the Web. When you set the correct languages based on the ones that are largely spoken in a particular location, you automatically expand your campaign’s exposure & increase your impressions.
Choosing the appropriate devices in AdWords will depend entirely on the industry you operate in and your target audience. For instance, businesses that operate in the heavy machinery & equipment sector might want to run their campaign only on desktops and laptops.
On the other hand, for a local transportation service, choosing the mobile devices option might be more beneficial as their customers will largely be customers who are looking for some immediate transportation via their mobile devices.
Thus, getting your campaign settings in AdWords right is the key to reaching the right target market and increasing your profitability.
Thanks for reading,