8 Strategies to Boost Website Conversions
Your website is the online face of your business and it’s important that it has an outstanding design, great graphics and the right content. However, successful website design is much more than just a presence- it has to be able to attract traffic and then convert it into sales. That’s the true test of a website. There are a number of strategies you can use to boost website conversions. However, even before you start with taking any steps, you have to outline the action you want your website visitors to take.
This goal is all-important and you must first understand whether you want to lead them to your opt-in list, become a FB fan or buy a product. The key objective of business website conversions is to effectively lead your visitors to take a certain action, and that’s why it’s important to know exactly what that action is. Once you know that, the strategy can be built on that basis.
The Best Strategies
#1 Focus on the Layout
This is a very important aspect. When a user reaches your website, it’s important that they be able to understand the layout well and the navigation has to be easy too. The graphics on your site should complement its design, not overpower it. The aim should be to make navigation easy and to keep the visitor interested and engaged
#2 Clear CTA (Call-To-Action)
If lead generation is the goal of the conversion, then the submission form should be presented in a very simple and non-obnoxious manner. Some websites use pop-ups, flashy arrows as well as exit re-directs in an effort to get that lead. However, it deters visitors and they will quickly move off your website. Maintain simplicity and clarity in the way information is displayed on the site
#3 Quick Conversion Process
All the processes that you have on your website should be easy to complete. For instance, in the case of a sale, the checkout process should be every streamlines. Lead submits should ask only for very basic information. If you ask a visitor to fill out 10 fields as opposed to just their name & email address, they are bound to move away from your site
#4 Updated Contact Information
It’s a little surprising to find that a number of websites either do not update their contact information or do not make mention of it at all. The contact tab should be clearly visible on your home page and it should have complete an updated information including your business address, contact number and email address
#5 Terms of Service Page
If you run an ecommerce business, it’s crucial that you have a detailed TOS page- this should list information such as the return & exchange policies. The privacy policy should also be clearly visible as consumers have to be sure that the information they provide is safe and that it will not be transferred/sold
#6 Additional Value
There will be thousands of businesses online that sell the same products and services you do and it’s important that your website have a differentiating factor. Value add factors such as free shipping etc help in conversions and incentivizes them to fill out the form. Take value addition one step further and offer customer exclusive offers, daily specials and coupons. This will keep them returning to your site
#7 Social Media
Your social media profiled should be easy to locate. Today, large number of people are using social media and you should take this opportunity to interact with your customers in a more meaningful way; which will help turn them into conversions
#8 Be Responsive
All website queries and emails should be a responded to without delay. Extend your online and phone support timings. When you respond to customer queries in a timely manner, it increases the chances of a conversion. It also tells customers that you run your business responsibly and are reliable and ready to provide solutions
Turning your website presence into a success is a lot about ensuring that all these factors are in place, in the right measure. Focus on simplifying things for customers, listen to what they are saying, keep in touch with them, keep the conversation going and continue providing them value for money and you will find a noticeable boost in your conversions.
Thanks for reading,
Bizow Online